Named after two iconic streets in the heart of their Venice Beach neighborhood, Electric & Rose, the brand is the embodiment of husband & wife team Eric Balfour and Erin Chiamulon's California lifestyle. Their easy breezy athletic clothes and loungewear are all designed and handmade in Los Angeles. The brand’s elevated tie dye, cozy fabrics, and breathable activewear are perfect for beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars.