Australian Creative Director and tastemaker, Jodhi Meares, founded THE UPSIDE in 2008. Grounded by an authentic love of yoga, spirituality, and our beautiful blue planet, THE UPSIDE layered the eclectic cool of Meares’ Bondi home with the electric energy of New York City and the free spirit of Oahu’s North Shore. Placing equal emphasis on both fashion and function, THE UPSIDE’s signature use of print brings color, variety, and cool to its performance pieces, while staying true to its core values of peace, balance, and integrity.
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