It takes a lot of effort to make something look effortless. On reinvented the running shoe to put you one step ahead of evolution. Now, they are doing the same for apparel. Born in the Swiss Alps, On set out in 2010 with a single goal: to revolutionize the world of running. Dedicated to crafting premium running shoes with no compromise on quality, performance or design, On has developed from humble beginnings to become the fastest growing running brand in the world. Years of research. Countless hours of testing. Reducing to the maximum, ON focuses exclusively on boosting performance - whatever the run, whatever the conditions. Design supports function, always and all ways. Merging premium fabrics and minimalist styling, ON uses Swiss engineering to pursue running perfection.